Product Love Tazmanian Tasmanian Style

People love their cars. So, it’s only natural that our ill treatment of Saab and their sorry advertising would raise the ire in Saab’s most devout brand evangelists.
Here’s what Swade, a.k.a. Steve Wade, a Saab lover from from Tazmania Tasmania has to say about us:

What a bunch of self-important, egomaniacal bufoons!
What a bunch of tossers.

We could take it personally. Swade directs his venom our way, but in reality he’s pointing to pieces we picked up from other interweb voices, and to the comments made in response. In short, he doesn’t address the ad campaign’s merits.
Ad people are talking about the ads on one hand, and car people are defending their favorite car on the other. It’s amusing, if not misdirected.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.