Portugal Is Open for Business

According to The New York Times, Portugal is spending over $4 million dollars to rework and bolster its image in the international business community.

Manuel Pinho, Portugal’s minister for the economy and innovation said that 19 percent of the country’s power comes from renewable sources like the wind or the sun, putting Portugal in third place in Europe, behind Sweden and Austria.
That might come as something of a surprise to people who see Southern European countries like Portugal as being rich in history, with a good quality of life, but not necessarily progressive in business or technology, Mr. Pinho said. “It’s better to present a country as a champion of renewable energy than history,” he said. “History is the past.”

BBDO Portugal created the campaign.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.