Point-Of-Sale Gains Sex Appeal

from The New York Times: Steven Gilliatt, president of G2 Worldwide, a leading brand development and design consulting company in New York, recently had an up-close-and-personal demonstration of the increasing power of eye appeal in retailing.
“I was buying an iPod a couple weeks ago and there was a feeding frenzy at the store,” Mr. Gilliatt said, referring to the Apple Store in SoHo, where customers jostled one another to buy the special edition iPod loaded with music by the rock group U2. “I was there as a civilian, but I’d been converted from consideration to purchase,” he said, borrowing jargon from marketing mavens.
Mr. Gilliatt’s response to the innovative design of the Apple Store



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.