from The New York Times: Steven Gilliatt, president of G2 Worldwide, a leading brand development and design consulting company in New York, recently had an up-close-and-personal demonstration of the increasing power of eye appeal in retailing.
“I was buying an iPod a couple weeks ago and there was a feeding frenzy at the store,” Mr. Gilliatt said, referring to the Apple Store in SoHo, where customers jostled one another to buy the special edition iPod loaded with music by the rock group U2. “I was there as a civilian, but I’d been converted from consideration to purchase,” he said, borrowing jargon from marketing mavens.
Mr. Gilliatt’s response to the innovative design of the Apple Store
