Pitching Boomers With A Bus

If you’re an aging hippie with a bunch of money, Bank of America wants to hold your hand.
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According to The New York Times, B of A paid $3.3 billion for U.S. Trust, a storied institution whose clients have included Rockefellers, Astors and Vanderbilts.
This new $25 million campaign by Hill, Holliday, Connors, Cosmopulos is the bank’s first effort to market their newly acquired wealth management capabilities.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.