Slim Jim’s in trouble. Next time I’m on a long road trip and hungry for beef jerky (that’s about the only time I am), I’m reaching for Jack Link’s. Why? Jerky’s a parity product. I’m buying the advertising.
About David Burn
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.