Phun Thymes

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Monte Carlo Resort & Casino is not a fan of luxury that’s exclusionary. The Las Vegas property wants everyone to experience “opulence and superior hospitality” and believes they can open open up “a whole new world where extravagance is accessible to all and where everyone can feel rich.” That’s why LA-based David&Goliath, spelled “debauchery” wrong in the ad above. To make the place seem “approachable” and “irreverent.”
Other ads in the campaign include “Ron Day Voo”, “Tray Sheek”, and “Bone App a Teat”.
I just did a quick check and suites start at $385.90 for this weekend. So, if you actually are rich and you like to spell words as if you were texting them to your BFF, the Monte Carlo awaits.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.