Peterson Is A Monster

Football is war and to win a war you need monsters. Wieden + Kennedy and Nike Football capture this perfectly in the Pro Combat “Alter Ego” spot below.

The spot stars Adrian Peterson of the Minnesota Vikings–the best running back in the league today. The use of slow-mo, black and white photography and the horror movie score all bring additional drama to a story that’s inherently dramatic. And it doesn’t hurt that the reveal shows that Peterson and Nike’s Pro Combat line are one.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.