Palmetto Staters For Unfettered Capitalism

Unleashing Capitalism, a campaign from SC Policy Council and Atlanta’s Huey + Partners, claims to be a prescription for economic prosperity in South Carolina–the state with the 4th highest unemployment rate and the 3rd highest student drop out rate in the nation.
SC Policy Council is pushing an agenda of limited government, free enterprise and individual liberty. I’ve never heard of this group until now, so I’m not sure what to make of them, but I will say capitalism has been running free, and often times roughshod over innocent people, for generations. Apparently, this libertarian-minded group wants it to run freer and farther.
At any rate, we like to judge ads here not political movements. The ad above is interesting because many people actually dread Mondays, precisely because of capitalism. Turning that old equation on its head seems like a good way to get people interested in this topic.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.