In his vision of the future, Tobaccowala says no one company can do it all, and no one holding company can do it all. He says anybody who tells a client they can do it all is delusional. I like the honesty, but I am curious which tasks your agency can’t or won’t do? Which tasks are you, and VivaKi, willing to let “the other guy” do?
About David Burn
Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the hook was set. Today, David is a copywriter and creative director in Austin, Texas.