In his vision of the future, Tobaccowala says no one company can do it all, and no one holding company can do it all. He says anybody who tells a client they can do it all is delusional. I like the honesty, but I am curious which tasks your agency can’t or won’t do? Which tasks are you, and VivaKi, willing to let “the other guy” do?
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.