Advertising News and Know-How
By David Burn
Jackie Huba is a word of mouth marketing specialist and one half of Church of the Customer. Here's the Fast Company article she references. Andrew Chen, a blogger and former advertising executive who worked with MySpace, calls a viral loop the "most advanced direct-marketing strategy being developed in the world right now." It's an interesting piece, but it can be boiled down to this: create something good, …
Continue Reading about Today In Twitterverse: Viral Expansion Loops →
By David Burn
Random Culture is pointing to interactive agencies with reels. The following reel is from Reflex Group. Interactive or no, I like an agency willing to share on YouTube. Who wants to ask to see a reel anymore? Googling for it is the natural state of things today. …
Continue Reading about It’s 2008, Put Your Reel On YouTube →
By David Burn
Ad Age is running two articles about blogs stepping out of their pajamas and into neatly tailored suits. One piece is about John Battelle's Federated Media announcing a $50 million minority investment from Oak Investment Partners. Federated Media aggregates and packages popular blog content for marketers. The company is thought to be worth as much as $200 million. The other article looks at music blogs being sold and …
By David Burn
The Wall Street Journal is reporting that Element 79 is on the ropes after seeing its biggest accounts--PepsiCo's Gatorade and Tropicana--walk out the door. PepsiCo has been dissatisfied with Element 79's recent creative work, according to a person familiar with the matter. The company is shifting its Gatorade business to a sister Omnicom agency, TBWA/Chiat/Day, and ad responsibilities for Tropicana also are being …
By David Burn
Spike Jones is on the box. Ninety-two percent of word of mouth happens offline (so says Keller Fay Group). 92%! And that’s not going to change. Working from that factual place, Spike's premise is a brand has to have an offline, real world dimension to any community building efforts it undertakes. Why is it the more I am connected online, the more alone I feel? Because I an missing the one thing that online can help …
By David Burn
Paul Isakson is a planner working in Minneapolis. His tweet is in response to Joseph Jaffe's talk last night at the Fine Line. For the record, Steve Hall sees social media and conversational marketing as "two entirely different things." …
Continue Reading about Today In Twitterverse: Debating Jaffeisms →
By David Burn
"This instrument can teach, it can illuminate; yes, and it can even inspire. But it can do so only to the extent that humans are determined to use it to those ends. Otherwise, it is just lights and wires in a box." -Edward R. Murrow in 1958 Members of the National Association of Broadcasters are in Las Vegas for their annual get together. Like any such meeting of minds, it's a time for some networking, learning and …
Continue Reading about Robbins Steps On Broadcasters’ Toes Necks →
By David Burn
It's taxes due day in America and the perfect time to look at consumer spending and the retail segment of our economy. From today's New York Times: The consumer spending slump and tightening credit markets are unleashing a widening wave of bankruptcies in American retailing, prompting thousands of store closings that are expected to remake suburban malls and downtown shopping districts across the country. Since last …
Continue Reading about There’s One For You, Nineteen For Me →
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