According to The Wall Street Journal, Washington Post's hyperlocal play, Loudoun Extra, has failed to attract its desired audience. One reason: the team of outsiders didn't do enough to familiarize itself with Loudoun County or engage its 270,000 residents. This marks the first stain on Rob Curley's resume. Curley is the newspaper industry's nerd wonder. We took note of his progressive doings a year ago, after Fast …
Compromise Kills
There's evil in our midst. An evil I, and most of my peers in this business, know all too well. Compromise is the way of the world, and totally unavoidable in many circumstances. Begrudingly, I’ve learned to accept this fact of life. But I also know what a destructive force it can become. If you let it, compromise will eat you alive, cell-by-cell until there’s no you left, just a vacant shell that looks like …
Steffan Postaer Gets To The Point
I thought you had to be a septuagenarian to enter anyone's Hall of Fame. Guess not. …
F-R-E-E That Spells Free Credit Report Dot Com Baby
How cathy catchy is this song? …
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Feelings
[courtesy of Tom Fishburne] …
AdPulp Too
Brad Kay and Adweek's Brian Morrissey have been IMing. Turns out Morrissey isn't wild about PR practitioners. I’m a reporter. If I had my druthers, I’d never deal with PR people. Nothing against them. I’m sure the vast majority are great people. PR, like the ad world, is still all about ‘impressions.’ That leads to spray and pray. The other half of PR is controlling access. Both parts of it inevitably rub me …
Aspiring A.D. Monetizes His Search
I recall a number of years ago a prospective student crawled into a wooden crate and had himself delivered to Art Center College of Design in Pasadena. Art Center didn't appreciate the stunt, but another, less prestigious art school did. They offered the guy admission. Now, Adfreak points us to Mike Cessario, an Art Center student with an out of the box idea. He's selling ad space in his portfolio. He's pitching …
Time Warner Wants You To Pay For Your Web Usage
My first reaction to this story is that if anything could kill off interactive marketing, it'd be this: Some customers of Time Warner Cable in Beaumont, Texas, may soon end up paying more for their Internet access than other customers. In a test of metered Internet access that's set to begin Thursday, subscribers who go over their limit for uploading and downloading material will be charged $1 per gigabyte, according …
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