Advertising News and Know-How
By David Burn
In advance of tomorrow's big game against ninth-ranked Stanford, Register-Guard columnist George Schroeder says the popularity of Oregon Ducks football isn't all about what happens on the field of play, although that's a big part of it. Oregon's transition into a power goes back to Rich Brooks' long, hard slog toward respectability. The Independence Bowl was significant, and the 1994 run to the Rose Bowl was …
Continue Reading about The Ducks Are Quacking A Little Louder These Days →
By David Burn
The Minnesota Twins organization is not pleased about a new Sanford Health outdoor ad going in across the street from its ballpark. According to ESPN, the 2800 square foot banner affixed to the Target Center will will dominate the view from the right-field seats at Target Field. Twins president Dave St. Peter told the Star Tribune that Target Field will "be ambushed by a sign of this nature." Timberwolves president …
Continue Reading about Home of the ‘Wolves Hangs Big Sign, Violates Twins’ Decorative Standards →
By David Burn
The trade association known as Magazine Publishers of America is no more. The group is now called MPA - The Association of Magazine Media, in effort to better convey that magazine content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more. MPA, has a new name (if you can call an acronym a name), a new logo and lots of freshly baked YouTube videos to …
Continue Reading about Magazines Are Busy Remaking Themselves, So Too Is Their Official Champion →
By David Burn
According to the Farmer John microsite, VoteLAHotDog, "New York has the Dirty Water Dog. Chicago has the Red Hot. Even Baltimore has the Half Smoke. It's high time L.A. got its own dog: The Bacon Wrapped Hot Dog. Born on the streets of East L.A., and sold by street vendors everywhere from Ktown to WeHo, from the Westside to downtown, those delicious Bacon Wrapped Dogs are as So-Cal as surf boards and peroxide." [via …
Continue Reading about Los Angeles Encased Meats Brand Plays Its Locavore Hand →
By David Burn
The Boston Globe will launch a paid subscription site, BostonGlobe.com, in the second half of 2011 but Boston.com will remain free, to better serve a wide array of consumers and advertisers as part of a two-brand strategy. BostonGlobe.com will be a new subscription site that contains all news and feature stories, commentary, analysis, photographs and graphics published in the daily and Sunday newspaper. "Our …
Continue Reading about Paying Customers Right This Way, Freeloaders Around Back →
By David Burn
Have you seen Anomaly's new work for Budweiser? Keith Levy, vp of marketing at Anheuser-Busch InBev, talks about the new "Grab some Buds" work in an Adweek interview. How would you describe the work stylistically? It's very visual. . . A lot of the Budweiser work, even if you go back over the years, has been fairly copy intensive. There's not one spoken word in the campaign. So, what you're going to have is a lot of …
Continue Reading about Buds Don’t Let Buds Drink Swill, Or Do They? →
By David Burn
Young & Rubicam is working with Goldman Sachs to improve the Wall Street firm's reputation, as it begins to emerge from years of public scrutiny regarding it pay and business practices. According to The New York Times, Goldman's "Progress is Everyone's Business," campaign is running in national, regional and local newspapers and on various web sites, all of which lead readers to GoldmanSachs.com/Progress. Here's …
Continue Reading about What Happens When Your Ad Campaign Is Really A PR Campaign →
By David Burn
The Wall Street Journal interviewed McCann head man Nick Brien in advance of Advertising Week. I like what he says about being open to change. WSJ: What's the biggest threat to the advertising marketing business today? Mr. Brien: Ourselves. If we don't continue to innovate our business models and become much more obsessed about training, developing and attracting talent, we will have an industry that is not …
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