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Advertising News and Know-How

Advertising News and Know-How

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Obvious Declaration of the Day: WPP Is A Massive Fleet

BusinessWeek is featuring a first person account of "Hard Decisions" made by WPP's founder and chief executive, Martin Sorrell. Naturally, Sorrell talks about how hard it is to let people go from his organization, regardless of the increased frequency of such occurrences (and what critics say is a cold, calculated cost-savings measure favored by Sorrell). Whatever you think of WPP, and holding companies in general, …

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Mr. Peanut Finds New Life In The New Century

Robert Downey as Mr. Peanut. Nice. The work for Planters comes from the New York office of Being, a spin-off from TBWA Worldwide.. Kraft shifted the Planters creative account in April to TBWA from DraftFCB, and TBWA formed Being to avoid conflicts with another client, the confectioner Mars. Mr. Peanut "has always had a wit and a charm, even though he hasn't talked," said Kris Wixom, a creative director at Being. "To …

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Spotlight On NW Creative: Timbers Out-of-Home

In Portland, soccer fans are good looking, in an indie rock lumberjack kind of way. That's one thing I get from the Portland Timbers' new out-of-home advertising campaign, currently running on several of the city's structures, east and west of the Willamette River. The campaign from Jelly Helm Studio and Official Mfg. Co. is "the biggest campaign we've done yet," Timbers owner Merritt Paulson said. "It's about who …

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