Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Digging In Someone Else’s Sandbox Again

After 10 years, Craig Brimm of KissMyBlackAds recently shuttered his own agency to take a job as ACD at Sanders/Wingo, Austin, Texas. He describes his reasons for doing so in Ad Age's Small Agency Diary. I like what he says about returning to someone else's agency after running his own. Funny thing the perspective you bring back into an agency after running one. You're like a kid in a sandbox again. Your …

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Sometimes A Slideshow Is Just What’s Needed

McGarry Bowen and production company, The Wilderness, teamed up on this new anthem commercial for The Wall Street Journal. Highlighting the papers new direction of color images and expanded editorial focus, the team came up with a visual language meant to strike a chord with lovers of newspapers. I like the spot because I don't think about Rupe when I see it. I think about how much I like newspapers, …

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Let’s Have A Chat About All These Conferences

I doubt I'll be asked to speak at one anytime soon: Every week I see floods of tweets and blog posts from people I know sharing quotable nuggets or random observations from some marketing-related conference, seminar, or training session. Collectively, it always seems like these gatherings are the place to be for gaining bits of wisdom. Who has time to attend all these conferences? Do people truly learn anything at …

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Top Ten PR Firm Is “Prevolving”

Golin Harris is "Fixing it before it breaks." "We're reoganizing around the areas that are important to our clients,” Fred Cook, president and chief executive of Golin Harris, said. “Areas that are not perceived as strengths in public relations: strategy, creativity, technology, analytics.” “I’m motivated partly by opportunity,” he added, “and partly by fear.” Each GolinHarris office is to get a multimedia …

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Can You Afford More Than A Grand A Year In Cable? You’re One Of The Lucky Ones

According to Los Angeles Times there's a sense of urgency surrounding the annual National Cable & Telecommunications Assn. convention in Chicago this week, as big media firms grapple with a host of business challenges that threaten their livelihood. "There clearly is a growing underclass of people who can't afford the services they want. It would behoove all of us to work together to meet the needs of that …

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That’s A Lot Of Bread

Panera Bread is investing $40 million in its first major television campaign from Mullen. But from the looks of it, they need to spend a little more time on creative development, before sinking that kind of money into media. Panera’s founder, Ron Shaich, sits in a local store and explains how the chain’s focus on fresh bread and ingredients makes the brand “a place with a soul.” I don't know about you, but …

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