Advertising News and Know-How
People are hungry for food and togetherness. Ergo, Subway is celebrating football fan get-togethers for this month’s Euros with its new #TimeForASub campaign. After being postponed for a year, the Euros are returning and the #TimeForASub campaign channels the excitement of finally being able to get friends together to watch it. https://youtu.be/H6DiKh7X_EI The campaign, created by Above+Beyond, aims to inspire …
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Generations of wealth inequality for African Americans have left historically black colleges and universities with smaller endowments. Consequently, the 107 HBCUs rely on tuition from a high percentage of low-income students for revenue. There's a wide economic gap here that needs to be filled. There's also an opportunity for brands to step up. In honor of Black Music Month, Cricket Wireless and independent …
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Editor's Note: The following article was written and kindly provided by Mark Tungate of Epica Press Club. Havas Group may have just cracked the production challenge of the multi-platform digital era. In partnership with Wellcom Worldwide, the holding company has created a world-spanning creative production network called Havas Studios. The operation is headed by Paul Ward, formerly group chief operations …
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New research from UK-based housing charity Shelter shows that 1 in 3 in Britain (34%) - some 17.5m people - are impacted by the housing emergency. To combat the crises, the advocacy group launched a new campaign, ‘Fight For Home’, created by Who Wot Why, which shows the unfiltered truths lurking behind the national housing emergency. https://youtu.be/t7isMrqcbYI The ‘Fight for Home’ campaign was directed by …
Rosser Reeves was a rule-breaker, a gifted writer, a visionary business person, licensed pilot, sailboat racer, chess player, and art collector. He was born in Virginia in 1910 and he wanted to become rich. Reeves got what he wanted. In 1934, he moved to New York and went to work as a copywriter for a handful of agencies before landing a job at the Ted Bates and Co. in 1940, where he was able to help formulate the …
Commercials of merit have their own narrative arcs, where action, tension, and resolution all come together in 60 seconds or less to inform and entertain the viewer. COVID-19 has its own narrative arc, and in the following BK spot, the COVID story winds its way to a logical, but contrived conclusion. https://youtu.be/ARS78eTBia8 My take: If you're a pandemic survivor, you deserve a flame-broiled burger, not …
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Rishad Tobaccowala is the singular voice rising above all others, for me, and for many others working to make better communications and stronger and more meaningful bonds with customers. Rishad is a Senior Advisor to Publicis Groupe, a holding company with 80,000 people. He also freely shares his insights with anyone who wants to subscribe to his Substack newsletter, The Future Does Not Fit in the Containers …
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In this special edition of AdChatter, we introduce London-based brand strategist, Toby Donaldson to listeners, plus we feature a special guest, Silicon Valley entrepreneur Santi Bibiloni. Santi founded an eCommerce agency in Argentina when he was just 22 years old. The agency grew to be one of Argentina's fastest-growing companies. Today, Santi is the founder and CEO of COR, a next-generation solution for …
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