Advertising News and Know-How
By David Burn
Drop out of Business School today. Tara Hunt of Horse Pig Cow can save you two years, and free you from your mounting debt. 1. A good marketer is a Community Advocate 2. A good marketer knows today's brands aren't built in boardrooms or ad agencies or brainstorming sessions 3. A good marketer plans a little, but changes alot 4. A good marketer doesn't only respond to community needs today, but also knows what needs …
Continue Reading about How To Be A Good Marketer In Ten Easy Steps →
By David Burn
NYT: Seed Media, which produces science publications in print and online, is seeking to broaden its audience - and its appeal to advertisers - by introducing a network of blogs, or Web journals, devoted to science and science-related subjects. The network is to be made available on a Web site, scienceblogs.com, that is now operating in beta, or test, mode. The Web site will initially bring together 15 blogs bearing …
By David Burn
NYT: The Washington Post shut one of its blogs yesterday, saying it had drawn too many personal attacks, profanity and hate mail directed at the paper's ombudsman. The closing was the second by a major newspaper in recent months. An experiment in allowing the public to edit editorials in The Los Angeles Times lasted just two days in June before it was shut because pornographic material was being posted on the …
Continue Reading about Post Shuts Indecent Dissent Off Like A Faucet (There Are Filters For That) →
By David Burn
Agency personnel, in a first, are speaking out in defense of their bad marketing blogs. They say they're good. Grey to Jaffe: I appreciate you taking notice of the fliptomexico.com website. But, as a member of the agency who created the campaign, I'd like to correct a few of your misconceptions. Why didn't we link it to frontier's website? Because this campaign isn't from Frontier. It's not written in their voice. …
By David Burn
Lewis Lazare: Element 79 Partners/Chicago has a new partner. The agency whose clients include Gatorade and Tropicana orange juice has acquired a Chicago interactive agency called Tractiv, formed last spring by two former Leo Burnett staffers, Chris Miller and Kurt Karlenzig. "Chris and Kurt are a remarkably good fit with our shop," said Element 79 leader Brian Williams. Tractiv, with a staff of five, will be housed …
Continue Reading about Nobody Likes An Intruder, Don’t Let Your Marketing Become One →
By David Burn
Ad-Rag, one of the most influential ad blogs in the world, is sponsoring a self-love fest for all ad bloggers. It's called Battle of the Ad Blogs and its logo has tanks as bookends, which may mean only the big guns are gonna be fired. You might expect me to say how pointless such award shows are. Well that is true, unless of course you're in it. Then the thing takes on lots of meaning and importance. In fact, leave …
By David Burn
Frankly much political advertising is of the shoddiest sort, barely a notch above what's produced for used car lots and local exterminators. So, it warms the Birkenstock-wearer in me to note that one of the more venerable environmental groups has taken the camera by the hand, as it were, and developed long-format programming that effectively "sells" their world-view. Emmy Award-winning Sierra Club Productions …
Continue Reading about Sierra Club Helps You See The Issues →
By David Burn
Flickr user, Luca Blurb, brings us the joys of agency life, as depicted in 23 candid snapshots. Make sure to read the blurbs. The image above has a blurb. It says, "Can't they find a chair?" …
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