How To Be A Good Marketer In Ten Easy Steps

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1. A good marketer is a Community Advocate
2. A good marketer knows today’s brands aren’t built in boardrooms or ad agencies or brainstorming sessions
3. A good marketer plans a little, but changes alot
4. A good marketer doesn’t only respond to community needs today, but also knows what needs will arise tomorrow
5. A good marketer rewards the community members who stand behind him/her
6. A good marketer gets involved in the community
7. A good marketer is her/his own client
8. A good marketer knows when to back off
9. A good marketer learns to use the tools available to them
10. A good marketer never takes her/himself to seriously

Any questions?
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.