According to Media Daily News, lawyers, ad agency execs and a few creative types gathered for the annual Association of National Advertisers' Advertising Law and Business Affairs Conference in New York yesterday, got an earful from Commercial Alert Executive Director Gary Ruskin. Ruskin, opened his speech by observing that polls show "most Americans really despise what you do." Later, Ruskin said "Americans are …
Gawker Circling Peninsula
A Blog Soup: I have heard now from a few very reliable people that Gawker Media, that powerhouse of blogging created by Nick Denton, is getting ready to launch a new site. It will, apparently, be a gossip/news blog focusing on the Silicon Valley tech scene. Allegedly, the man picked to edit the site will be none other than our beloved Nick Douglas of Blogebrity fame. That is all the more poingant as I recall having …
Bottom Up Gets A Big Boost
According to Business Week, University of Michigan business professor, C.K. Prahalad, 64, has a knack for being able to change people's perceptions of the world around them. This skill has made Prahalad an incredibly influential corporate strategist. He has built a lucrative consulting career helping such multinationals as Citibank, Philips, and Philip Morris break out of ingrained mind-sets and craft new business …
Caption It #13
Badware Outed
USA TODAY: Here's a new way to attack spyware: embarrass its purveyors. A free website (StopBadware.org) plans to provide a list of programs that contain spyware and other malicious software. It will also identify companies that develop the programs and distribute them on the Internet. Consumers can then decide if a program is safe to download. "For too long, these companies have been able to hide in the shadows of …
An Ethicist’s Look At Buzz
Thanks to Spike Jones at Brains On Fire for pointing us to this Miami Herald article on buzz marketing by Edward Wasserman, professor of journalism ethics at Washington and Lee University. Advocates do rhapsodize about all this with the fervor of real conviction, as the height of authenticity, a way to empower the lowly grassroots of the buying public. It brings a lump to the throat. The website of buzzmarketing.com …
Corona Opts For Vanity Placement
NYT: Corona Extra, the best-selling imported beer in America, is buying big twin signs on 1600 Broadway, the new 27-story building at 48th Street owned by Sherwood Equities. The signs, which are scheduled to go up on Monday, each measure about 92 feet high by 35 feet wide and show open bottles of Corona with limes wedged into the necks. The signs will face south, toward the big Budweiser sign attached to 1 Times …
What A Girl Wants
Here's a tip: Getting a girl to desire your product isn't that different from getting a girl to desire you. So if it didn't work in your dating life, don't try it in your print ad. So says This BusinessWeek article about marketing to teenage girls. It was written by 3iYing, an all-female market and design strategy firm that specializes in marketing to girls ages 15 to 25. But the interesting part of the article is …
