In the middle of a meditation on MySpace's role in breaking out new bands, Syd Schwartz looked into his crystal ball... From my perspective, the landscape shift in social networking will be primarily based on one thing–portability of the user investment. It should be easy to simply pick up your lists of friends, bookmarks, tags, blog posting, favorites and other social networking assets and move them to a NEW social …
Radical Truth 101: Raise Your Standards Another Notch Or Pack It Up
Radical Careering is not a book. It is, in fact, a multi-media experience. Sure, it looks like a book in this photo, but trust me on this, it's not. Not in the traditional narrative sense. It's much more poetic and random. The randomness is by design, and gives the book a kinship with Medicine Cards or tarot. The book looks and acts like a web site. It has that flip through feel scrolling …
Continue Reading about Radical Truth 101: Raise Your Standards Another Notch Or Pack It Up →
Olympic Games Advertising Gives Super Bowl Advertising A Complex
By Chris Isidore for Business Journalism: Reporters who want to cover the business side of the Olympics will find it's easier to do than covering the dollar and cents of most professional American sports, whose team owners are far less forthcoming about opening their books. The International Olympic Committee releases its finances every four years. The most recent report, which covers the period from 1997 through the …
Continue Reading about Olympic Games Advertising Gives Super Bowl Advertising A Complex →
Blurbodoocery Masters Art Of Product Placement
This is what Amersterdam, Holland looks like to two reformed Mormons, in the country for a week as guests of the tourism office. See the rest of the Flickr set here. Oh, Heather and Jon, be good secularists and get thee to a hashery. …
Continue Reading about Blurbodoocery Masters Art Of Product Placement →
Vlogging The Bubble (Watch Out Comedy Central)
Geek Entertainment TV is "an emerging global media empire, reporting three times a week from deep inside the bubble as it re-inflates. GETV covers buzzword compliant topics such as web 2.0, tagging, AJAX, social software and the bubble juice known as VCs. We like robots, so you'll hear about that too." GETV was founded by Irina Slutsky and Eddie Codel. Irina is a writer, blogger and bubble know-it-all who once …
Continue Reading about Vlogging The Bubble (Watch Out Comedy Central) →
In The Conversational Marketplace PR Gains Momentum
The Economist: "News is what someone wants to suppress. Everything else is advertising,” said Reuven Frank, a former head of NBC news. So what sort of business is public relations (PR), which spends half its time huffing about bad news; and the rest puffing politicians, companies and celebrities? The answer is that, for business, PR is an increasingly vital marketing tool—especially as traditional forms of …
Continue Reading about In The Conversational Marketplace PR Gains Momentum →
Database Theory: An Explanation
I believe what is not said is often just as important as what is said. Therefore, I leave a lot out of my writing. This post is meant to fill a few holes. Yesterday, Steve Hall made a public cry for me to write "original" material in this space. Like he does in his. I have nothing against that approach, but I have other ideas about what we're up to with AdPulp. As some of our supporters have said, they find a good …
Stop What You’re Doing. Do Something Else.
Chris Perry, Senior Vice President at Weber Shandwick is one of the PR heavyweights laying it down on Morph, "the Media Center conversation." Are you listening to the market and adapting your communications to become part of the conversation? Or are you even looking in the right places to understand where your message may be heard? We need to make sure our colleagues aren't sitting comfortably at their desks thinking …
Continue Reading about Stop What You’re Doing. Do Something Else. →
