Stop What You’re Doing. Do Something Else.

Chris Perry, Senior Vice President at Weber Shandwick is one of the PR heavyweights laying it down on Morph, “the Media Center conversation.”

Are you listening to the market and adapting your communications to become part of the conversation? Or are you even looking in the right places to understand where your message may be heard?
We need to make sure our colleagues aren’t sitting comfortably at their desks thinking what they did even six months ago is adequate to handle business today. If we don’t push our industries, and our people, to evolve with the times the relevance of our methods and trust in our counsel will evaporate overnight.

As Jennifer Rice said, change is the only business to be in right now.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.