Yelp.com founders, Russel Simmons and Jeremy Stoppelman Business Week is running a feature on the new NoCal rock stars. You know, the young turks that lurk just south of San Francisco. Digg founder, Kevin Rose and his fellow wealth punks have little in common with the sharp-talking MBAs in crisp khakis and blue button-downs who rushed the Valley as the NASDAQ climbed. In the late 1990s, entrepreneurs were the …
Man Laws Have Been Around For Millennia
Lewis Lazare wonders how many young men in Miller Brewing's crosshairs can trace the Man Laws campaign back to its origin—the mythic King Arthur and his knights of the round table. Given the state of education today, and a waning interest in reading, at least when it comes to serious literature, we doubt most of the target audience for this campaign knows -- much less cares -- where Crispin got its inspiration. But …
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MTV On Campus (The Print Version)
According to the official press release, MTV is strengthening its reach to the student market via acquisition. mtvU, MTV's 24-hour college network and a division of Viacom Inc.'s MTV Networks, today announced a definitive agreement to acquire Y2M: Youth Media & Marketing Networks, the parent of College Publisher, the largest interactive network of online college newspapers in the US. The network reaches over five …
Coca-Cola Wants Consumers To Be Part Of Creative Process
According to ClickZ: The Coca-Cola Company has morphed its longtime corporate Web site into an international brand portal with user-generated content in mind. The new site, designed by AKQA, marks the first global integration of the company's digital presence. It's available in 26 countries and six languages, and will be promoted online and offline by brand managers in those regions. "Throughout Coke's history, we …
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Unemployable Journalist Goes Wild On Blog Before Writing Novel And Ascending To Top Job At Time
According to Poynter, Ana Marie Cox, formerly of Gawker Media's Wonkette, is now the Washington Editor of Time.com. Richard Stengel, managing editor of TIME said, "Ana Marie is a sharp and witty observer of the Washington scene and has the ability to spot political angles in surprising places. In her new role, she'll bring her great web instincts to covering the hot topics of the day." …
The Bread Is Like Sawdust
Jim Coudal does not like Agency.com's pseudo-viral, a video the agency used to pitch the Subway account. Instead of whining about it, he made his own mockumentary, in response. Adfreak posted the Agency.com vid two days ago and they now have 67 comments on their post. Seems lots of people want to weigh in on this feeble attempt to be cool and different. And viral. It's all about being viral. If you're not viral …
Point Counterpoint
"Advertising has a problem. It's not efficient. Yes, you can buy results-only advertising, but the waste-to-results ratio runs in the same range as lotteries. And yes, Google has revolutionized advertising by 1) making results affordable to nearly everybody, and 2) moving the waste to where it's best tolerated, which is by servers pumping out stuff most people don't mind ignoring. But it's still waste. The day will …
People Who Shop Wawa Love Wawa
According to New York Times, a regional convenience store chain treats its employees right, which leads to happier customers. In fact, many of these happy customers have become online evangelists for the brand. The I Love Wawa group on MySpace.com has more than 5,000 members, making it the largest of several Wawa-related groups on the online-community site. Over on Livejournal.com, there’s a group called We Love …
