Actors’ Union Strongarms Madison Avenue (Madison Avenue To Make Clients Pay)

The actors unions and representatives of major national advertisers said they have reached a tentative agreement that extends their contract for two more years, according to Adweek.
The pact, which is set to run through 2008, is significant because it governs $2 billion worth of advertising in which actors appear.
The deal, if approved by the American Federation of Television and Radio Artists and the Screen Actors Guild, would give performers a 6 percent pay raise, and the contract would cover all electronic and emerging media.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.