Overly Social Can Be Totally Annoying

Nathania Johnson at Search Engine Watch considers Fanboy’s take on social media experts and how they’re ruining his Twitter experience.
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Pinto is sitting at the popular kids table and the conversation is shallow. The most popular people on Twittter are determined by vain methods found on grading websites that use things like number of followers as a crucial factor of someone’s Twitter power.
I recommend sitting with the nerds instead. After all, the mind is a terrible thing to waste. And using “auto-follow” to participate on Twitter requires few brain cells indeed.

This is a problem we keep bumping up against.
Experts need to provide value in the marketplace of ideas in order to attract clients. Some go about it with a degree of abandon, because they’re hungry to make a living. You can’t fault someone for being a bit aggressive when they’re hungry. At the same time, personality is a major factor in business, as it is in online communities. Which leads me to believe a healthy approach to all one’s communications practices is the right answer.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.