Adpulp

Advertising News and Know-How

You are here: Home / Experiential / Out-of-Home As Theater

By

Out-of-Home As Theater

Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform.

[via Direct Daily]

Discover more from Adpulp

Subscribe to get the latest posts sent to your email.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

Reader Interactions

Comments