Our Cooks Don’t Make Nuggets, They Just Deep Fry Them

Popcorn Chicken. Now there’s an invention.

“Our cooks don’t make nuggets, they make Popcorn Chicken. Real 100% off the bone premium breast meat.”

Does KFC really have the credibility needed to make a quality claim?

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.