Open Source Concepting a.k.a. Cheap Ideas Aplenty

Matthew Creamer at Ad Age introduces us to, a Slovenian-based online marketplace where ad and design ideas from about 9,000 creatives worldwide are bought and sold.
OpenAd, with input from members in 122 countries, calls itself “the biggest creative department in the world.”

Our Creatives are advertising specialists. And because we want to provide you with the most complete range of talented individuals possible, our network is built of both freelancers and agencies, and from everyone from students to creative directors.

The service is free to the creatives, but marketers pay to join, and pricing on the ideas, which are vetted by an OpenAd team, is variable. For instance, this summer executives from Gillette’s Puerto Rican division heard pitches from creatives in 21 countries for a campaign to persuade the island’s men to trade in their disposable razors for the Fusion shaver. Gillette, paid the winners of its pitch $1,000 each.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.