No One’s Talking About A Burrito Bubble

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USA TODAY: Shares of the Mexican-food chain became a hot tamale Thursday on Wall Street when they more than doubled in their first day of trading, gaining $22 to $44.
The stock’s smoking first day says as much about initial public offerings as burritos. It’s the first time shares of a U.S. company have doubled in their first day since November 2000, when computer-chip maker Transmeta gained 115%, Thomson Financial says.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.