Night Brights Coming To A Neighborhood Near You

According to USA Today, digital billboards are taking hold in cities across the country, even as sign companies, federal regulators and opponents debate the legal status of the technology that makes them possible.
“When the sun goes down, you can’t ignore it,” Mark Legan says, gesturing from his living room toward the giant television billboard that recently went up a half block away on Santa Monica Boulevard.
“All this illumination comes into the house. My 7-year-old, when she sits at the dining room table, is forced to watch these ads. It’s just not right.”
Of the 450,000 billboards around the country, about 500 are digital, all erected within the past two years or so. Hundreds more are planned to go up later this year and in 2008, according to the Outdoor Advertising Association of America, the industry’s Washington lobby group.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.