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New Flake Girl


Soul singer, Joss Stone, is working with Cadbury’s Flake brand to reinvent a classic campaign from the 60s and 70s. In the new adverts — which will be available on Cadbury’s site — Stone will be in a recording studio singing to herself the chocolate bar’s iconic strap line, “only the crumbliest flakiest chocolate.”
[via Ad Age]

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David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.