New Flake Girl

Soul singer, Joss Stone, is working with Cadbury’s Flake brand to reinvent a classic campaign from the 60s and 70s. In the new adverts — which will be available on Cadbury’s site — Stone will be in a recording studio singing to herself the chocolate bar’s iconic strap line, “only the crumbliest flakiest chocolate.”
[via Ad Age]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.