Soul singer, Joss Stone, is working with Cadbury’s Flake brand to reinvent a classic campaign from the 60s and 70s. In the new adverts — which will be available on Cadbury’s site — Stone will be in a recording studio singing to herself the chocolate bar’s iconic strap line, “only the crumbliest flakiest chocolate.”
[via Ad Age]
Dan Goldgeier
David Burn
Shawn Hartley
Wade Sturdivant