NBA Players Spiff Up Off The Court

USA Today: Menswear designer Joseph Abboud is in negotiations to outfit up to 100 NBA players, according to Marty Staff, the fashion company’s president and CEO. Joseph Abboud has an endorsement deal with New York Knicks guard Stephon Marbury to provide a new suit for all 82 games this season. In return, Marbury is in Joseph Abboud ads.
Joseph Abboud has forged similar outfitting deals with tight end Jeremy Shockey of the New York Giants and center fielder Johnny Damon of the Boston Red Sox. The men’s label has been popular over the years with sportscasters such as Bryant Gumbel and Bob Costas.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.