Nash Brings His Playmaking Ability To Another Arena

According to Ad Age, Phoenix Suns basketball star Steve Nash and Deutsch’s Michael Duda are opening a marketing consultancy firm dubbed Consigliere.
The firm is armed with a $20 million investment fund, which it will use to take stakes in start-up companies.
Nash and Duda want entrepreneurs to consider marketing not as an afterthought, but as a strategic part of the growth process. It’ll focus on investing in budding firms in only a few sectors, such as e-commerce, sports and durables.
Nash also owns Meathawk, a film-production company that produced creative projects for Vitamin Water and Nike and he is working on a documentary about Pele, one of the greats of Mr. Nash’s second-favorite sport, soccer. He also owns a chain of gyms, a vitamin company and a social-media company, Apoko, which aims to help celebrities and athletes better connect with their fans on Facebook or Twitter.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.