Monster Outreach is a new viral from Coors Light. The brewer purports to want to help monsters, since they are only in demand one day of the year–October 31st. This clever ruse to support the Halloween selling period is good to see from a marketer who really hasn’t embraced the web up to now. Only one small problem. Capitol One is already doing this idea in a big way on TV, with their efforts to help the rampaging Vikings from previous commercials who now can’t find work because everyone has Capitol One.
Monsterous Viral Unleashed In Golden
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.