Monopoly Cashes Out

Visa, in a move that some may find disturbing, has a product placement deal with Hasbro. The classic board game, Monopoly, will no longer use paper money. The currency of old is being replaced by faux Visa cards and readers/calculators.
Monopoly.jpg
While this story seems like a perfect Onion piece, I found it on Engaget. Therefore, it is most likely true.

A deal was struck with Visa to design the mock cards and readers, presumably after surveys showed that 70% of adults used cash less often now than they did a decade ago. When asked about the dramatic change, Parker said replacing cash with plastic “showed the game was moving with the times.”

Sometimes the times don’t warrant keeping up with.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.