Money Grows On Hugged Trees

Rafat Ali at paidContent is reporting that Treehugger has been bought by a larger media company for $15 million.
The new site will become part of Discovery’s PlanetGreen network, which includes the eco-lifestyle TV network launching next year. Last year, Discovery-owned Animal Planet bought two online pet sites: and PetsIncredible.
Treehugger, based in Brooklyn, NY, was formed in 2004, and offers a mix of text and video news, blogs and advice. The deal also include’s Treehugger’s user-generated site, The company says it has about 1.4 million unique monthly visitors.
To summarize, a three year-old media brand (in a popular niche), built with simple tools and a savvy staff can make serious money in verry little time.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.