Money Grows On Hugged Trees

Rafat Ali at paidContent is reporting that Treehugger has been bought by a larger media company for $15 million.
The new site will become part of Discovery’s PlanetGreen network, which includes the eco-lifestyle TV network launching next year. Last year, Discovery-owned Animal Planet bought two online pet sites: and PetsIncredible.
Treehugger, based in Brooklyn, NY, was formed in 2004, and offers a mix of text and video news, blogs and advice. The deal also include’s Treehugger’s user-generated site, The company says it has about 1.4 million unique monthly visitors.
To summarize, a three year-old media brand (in a popular niche), built with simple tools and a savvy staff can make serious money in verry little time.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.