Mobile Really Is Your Space

Edelman DERT, the new blog from Edelman’s Digital Entertainment, Rights and Technology Team speculates that social networking sites have an immense opportunity in the mobile realm.

The nature of social networking is in many ways ‘information snacking’ or dropping in to the site for a few seconds to see what friends are up to. Nielsen/Netratings confirm that the average MySpace or Bebo user spends less than 30 seconds on each page when visiting the sites. In that sense, social networking is ideally suited to mobile phones because consumers can check in while waiting for a bus, for example.
Mobile telcos continue to search for the elusive ‘killer app’ for 3G, maybe they’ve found it with social networking sites – an established user-base, hungry for access while on the move, could reap dividends for struggling operators.
If the success of Twitter is anything to go by, Social Mobiling will be far more than a faddish phase…



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.