Merge. Spin Off. Merge. Spin Off.

Troubled Chicago conglomerate Draft FCB is planning to open up “an offshoot that would, if all goes according to plan, become a separate, independent full-service shop that would be part of the same parent holding company, IPG,” according to Lewis Lazare of Chicago Sun Times.
Lazare says the new agency is being created to handle accounts that present problematic conflicts of interest resulting from the merger of Draft and Foote Cone & Belding, specifically the giant drug chain CVS and telecom’s Qwest.
The new shop also is expected to incorporate all — or aspects of — other IPG assets, including direct marketing shop Zipatoni, a promotional marketing and advertising shop.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.