Lewis Lazare: You live and learn. Or, in the case of ace advertising creative Jon Wyville, you work and learn.
Some 17 months ago, Wyville pulled up stakes at Young & Rubicam/Chicago, where he had been happily working for four years with partner Dave Loew on big accounts like Miller Brewing and took a job as group creative director at Fallon/Minneapolis, a shop with a strong creative reputation.
At the time Wyville believed it was a good move professionally.
But this week a happier — and wiser — Wyville returns to work at Y & R and to his old partnership with Loew. Wyville said the Fallon job never seemed like the right fit.
Wyville is a hands-on kind of ad man, but his managerial position at Fallon forced him to sit through meeting after meeting and oversee a large number of creative teams. He had no time to make ads, and he increasingly missed that.
