Meet My Good Friend, Print

Steffan Postaer loves print—a fact that can come as no surprise to anyone who’s ever looked at an Altoids ad.
Postaer is this week’s guest columnist at Talent Zoo, the Atlanta-based recruiter and media company. He uses this platform to wax poetic on the strength of a medim that lasts, quite literally, in stacks on nightstands and such.

I love print. To this day I ask everyone who works for me to show off ideas primarily in print. When I review portfolios I usually just look at the print. Let me see a poster. Show me the Mother-of-all-Spreads. Print is my wife. Outdoor is my mistress. I can’t imagine doing what I do without either.

More proof that the man loves print can be found in the fact he’s working on his second novel, Sweet by Design, and a non-fiction book about the advertising industry.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.