[via Lee McEwan]
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
The Heisenberg deal…someone being observed acts differently than when free of observation.
But for the media elites, focus groups serve a good purpose. They get to meet regular folks or at least see what they look like and see what they talk like while eating a sandwich.