Media Money

According to Ad Age, a popular media industry site could fetch upwards of 20 million dollars in a sale.

Mediabistro, the networking, jobs and news website for journalists, PR people and other communications pros, is on the block, according to several people familiar with the discussions. Several suitors, including media companies and employment web sites, are said to be in the bidding for the company.
Media-focused investment bank DeSilva & Phillips is handling the sale process, which is expected to wrap up by September.
The company’s revenue comes from job ads that cost $229 pop, classes that can run upward of $600, and membership fees of $49 a year.

I recently placed a classified “want” ad for a Content Manager on MediaBistro and it worked. In fact, all the top candidates for the job came through MediaBistro.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.