One of the things we rarely see in consumer advertising is a back-and-forth message sparring between 2 brands. That’s why the political season is so fascinating to me. And while I’m not a McCain supporter, this is a pretty sharply written spot:
UPDATE: Well, maybe the McCain team isn’t deserving of all the credit. The line “don’t hope for a better life, vote for one” is a direct lift from a Saatchi & Saatchi ad in the 70’s for the British Tory party. (Hat tip to Andrew Sullivan.)
