Majorska With A Twist

What the hell is this? We work ourselves to the bone to build premium brands and consumers don’t care–all they want is a good deal? What a nightmare.
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At the Grove Liquor Store in Montclair, N.J., the manager Anthony Singh said bottles of Grey Goose, which sell for $36.99, are gathering dust. The big sellers, he said, are Majorska and Laird’s. They sell for $9.49 and $7.99 a bottle, compared with $10.99 for Popov.
“We ran out of Majorska last week,” Mr. Singh said. “It’s selling like crazy.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.