When it first came out a couple of years ago, I went out a bought a copy of Made To Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath.
It’s just been updated to include extra “sticky” advice, so if you haven’t checked it out, now’s a good time. Because the book is chock full of examples–from marketing ideas to urban legends that never go away. The Heath brothers dissect all these examples to explain why some pervade our consciousness.
One of the most valuable tools ad people have is the ability to look at ideas, or a client’s business, in a totally new light, and this book serves to help you do that. It’ll stimulate your thinking and give you great examples from all parts of culture to learn from–not just ad concepts.
Special thanks to FSB associates for providing me a copy to review.
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I did a book cover entirely with duct tape once, and called it
packed by owner
Gotta say the typography on this one misses. Should have used mark felter.