Lurking Behind The Screen No Longer Good Enough For Google

from Wired: Google has bought digital mapmaker Keyhole, extending the search engine leader’s bid to fend off rivals with a toolbox that can catalog almost anything in the world.
Keyhole uses 3-D technology to provide faraway or close-up views of a region, neighborhood or specific address. The images, which will be available through Google (GOOG), rely on shots taken from satellites and airplanes and can be tilted into different positions.
Terms of the deal were not disclosed. Although the company isn’t well-known, Keyhole’s technology received widespread attention during the early days of the Iraq war when CNN used the 3-D maps to zero in on battlefronts.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.