Lunch with Ivanka

Would you like to dine mid-day with the lovely heiress to the Trump fortune?
Of course, you would.
Well, now it’s almost possible, as Ivanka Trump, in tandem with ConAgra Foods, plans to swap out your boring brown bag lunch with something a bit sexier.
According to Ad Age, the product launch on Oct. 21 will be an experiential “Lunch Trade” in two cities, where working Americans will be given Ivanka’s new meal in a challenge to change the way they eat lunch at work.
Trump has a new blog where she’s supporting the packaged goods play. She says:

With gas and food prices on the rise, more and more people are skipping the deli line and bringing lunch to work to save money. This is great, but all I hear is how boring a brown bag lunch can get and how people want something different, especially when they are stuck at their desks—something I completely relate to.

That copy sounds caged to me. Ghost writer, come out come out wherever you are.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.