• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Featured Creative
  • Ad People
  • Content
  • Social Media
  • Political Advertising
  • Media Trends
  • Contact

Localization and Customization (With A Sports Overlay) Comes To Encased Meats

July 20, 2018 By David Burn

Yo Philly, stack a grilled Dietz & Watson Beef Frank on a pretzel roll and top with caramelized onion and Cheez Whiz.

Hey L.A., stack a grilled Dietz & Watson Originals Buffalo Chicken Sausage on a baguette and top with Asian micro greens, Dietz & Watson Horseradish Sauce, cucumbers, and shaved carrots.

Baltimore, stack a grilled Dietz & Watson Smoked Hot Sausage in a pretzel bun and layer with crab dip, Dietz & Watson Gouda, and Old Bay seasoning.

Family-owned and operated since its start almost 80 years ago, Dietz & Watson has tapped into baseball fan frenzy by creating 30 custom hot dog flavors, one inspired by each MLB team.

From Boston Red Sox’s Lobsta Dog to Miami Marlins’ My Hammy Vice, the custom hot dogs highlight each region’s local flavors, as well as the wide variety of products the brand offers. Fans can get the recipe for his or her hometown team on the company website.

Team Credits
Agency: RTO+P
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Todd Taylor and Chris Plehal
Art Director: David Wiest, Mariesa Greenholt
Copywriter: David Valento
Producer: Rob Thomson
Account Executive: Jane Han
Photographer/Designer: Steve Thompson
Production Company: RTO+P
Brand: Dietz & Watson

Related

Comments

comments

Filed Under: Agencies, Creative Review, Food and Beverage, Sports Marketing

About David Burn

Co-founder and editor of Adpulp. David wrote his first ad for a political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is a copywriter and creative director in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas.

Edited by David Burn in Austin, Texas.

“World’s greatest ad blog.” –Vinny Warren

See our About page for more.

Navigate by Topic

Sponsors

Breaking News

  • Your Dog Could Be The Early Times Dog February 20, 2019
  • Hiring, Retaining and Promoting People of Color Is A Great Start February 20, 2019
  • Our Relationship To Money Is Changing, Visa Wants To Talk About It February 19, 2019
  • Grandma Is A Freedom Fighter February 19, 2019
  • Sonic Branding And The Sound of Newly Minted Money February 18, 2019
  • Love Your Mondays, Or Be The Office Outcast February 18, 2019
  • What’s Ailing Retail (And What Does It Mean)? February 17, 2019
  • YETI Presents Derrick Begay, Navajo Cowboy February 15, 2019
  • The Answer to Your Protein Problems? Lean Meat February 14, 2019
  • Prepare To Lift Your Cognitive Ceiling February 13, 2019
  • “Savvy” Looks at Society’s Fakeness, and Advertising Looks Good In Comparison February 7, 2019
  • Become A Premium Sponsor and Captivate The Adverati February 5, 2019

Get Adpulp in Your Inbox

Receive an email notification when we publish a new article.

Connect

Follow Us on FacebookFollow Us on TwitterFollow Us on YouTubeFollow Us on E-mailFollow Us on RSSFollow Us on LinkedIn

Footer

What People Are Reading

  • Sonic Branding And The Sound of Newly Minted Money
    Sonic Branding And The Sound of Newly Minted Money
  • Our Relationship To Money Is Changing, Visa Wants To Talk About It
    Our Relationship To Money Is Changing, Visa Wants To Talk About It
  • Need New Answers to Old Communications Problems? Head to the Woodshed
    Need New Answers to Old Communications Problems? Head to the Woodshed
  • Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
    Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
  • Your Dog Could Be The Early Times Dog
    Your Dog Could Be The Early Times Dog

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.