LinkedIn Traffic Up 323%. TechCrunch Disses ‘Em Anyway.

How would you like to have a 323% increase in site traffic over the past year only to have TechCrunch question the future of your business? That’s exactly the situation LinkedIn faced yesterday when Duncan Riley asked, “Is it enough?”

Is this growth high enough given the rising popularity of Facebook as the social networking destination of choice?
LinkedIn provides a more focused business networking product and it works fairly well for that purpose, but people flock where other people are going and nearly everyone who takes their social networking seriously (ie: adults) are joining Facebook.

What is this, high school all over again? Because Facebook is the popular kid today, LinkedIn is in danger? There’s something wrong with this analysis.
When you join Facebook, they don’t even ask you if you’re purpose on the site is business networking. For the great majority, Facebook is about hooking up, just like MySpace. Perhaps the technorati have created must-join networks on Facebook, but the everyday business person is more inclined to join LinkedIn.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.