Spirits brands look to the holiday season each year for an important sales lift. With holiday parties, family get-togethers, and gifting, it’s a festive time for all. But this year presents new challenges for people and the brands who want to appeal to them.
To spread holiday cheer this year, new ideas are needed. Ideas like the Jameson Whiskey Tree, standing at nearly nine feet tall and featuring a lighting system that makes the 130 empty Jameson bottles light up brighter than any yule log fire.
Angelica Scibilio, Brand Director of Jameson. “We understand the holidays are different this year, and we hope our legendary trees will give a few lucky consumers some extraordinary holiday memories with friends and family.”
How To Win A Whiskey Tree
To enter to win, the Irish whiskey brand asks that you reply to this question:
Why do you deserve to bring home a Jameson Whiskey Tree to share with your friends and family this year? (max. 200 words)
“Deserve” isn’t a word I would use here. No one deserves a Christmas tree of any kind.
A better question from the brand would be: Why do you want a new Christmas tree and why is this the right one for you?
The Jameson Whiskey Trees will be delivered during the first week of December.
A Sample Entry (To Spark Some Ideas)
I do not deserve a tree, but I could use a hug. I haven’t seen my family since March, and I live alone in this draft-ridden, lonely, old house. If you bring me a new tree, I will buy a case of Jameson and invite a small group from the cul-de-sac over from a holiday lawn party. They love my crab dip, so I’m pretty sure they will attend. For what it’s worth, I haven’t seen them either, except through the front window panes. As you may have guessed, I don’t need the tree as much as I need some company. My belief is that this beautiful and bright new object in my front window will assure me that better times are ahead (and inspire my neighbors to join me for a drink). Cheers to that! Thanks for considering me.
Sincerely, Sally Anne
Hot Springs, AR
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