Let Words Work For You. Let Them Be Your Friend.

Todd at The Bullshit Observer dug up some wonderful thinking from a premier actor in one of his old concepting journals.

MALKOVICH: We’re incredibly inarticulate, as a culture. We don’t really like language; I think we have a fundamental distrust of it. It probably has something to do with the fact that, to a great extent, ours is a culture of image and we find language pretentious, difficult, time-consuming, and wholly unpleasant. Of course, I’m not describing everyone, but generally, speaking to be articulate, to articulate your ideas clearly, evocatively and fully intelligently, is not thought to be a wise skill to cultivate.

Maybe this is why writers are so difficult, or more to the point, why I can be so difficult. Writers are misunderstood in this culture, or worse, marginalized. Yet writers are the very people with a lot to say, so one can see the tension in the situation.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.