Leo Burnett Says Men Aren’t Just Interested In Sex, Beer and Sports

A new study by Leo Burnett, quickly summarized here, suggests that “half the men in most parts of the world don’t know what is expected of them in society and three-quarters of them think images of men in advertising are out of touch with reality.”

“As the world is drifting toward a more feminine perspective, many of the social constructs men have taken for granted are undergoing significant shifts or being outright dismantled,” said Tom Bernardin, chairman and chief executive of Leo Burnett Worldwide.
“It’s a confusing time, not just for men, but for marketers as well as they try to target and depict men meaningfully,” he said this week during a presentation in the south of France where the ad industry is gathered for its annual conference.

For a more in-depth look at the survey, look at Leo’s website here.
I’d write more about this survey, but I’m late for my manicure.

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About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.